Pay Per Click Ad Campaign Article

Pay Per Click (PPC) ad campaigns are a very common way to advertise a product or service on the internet.  Basically, you submit your ad to the search engine of choice, in return paying the search engine for each person that clicks the ad to go to your website.  Search engines usually list their PPC ads on one side of the search results or the other (not to be confused with banner ads). PPC ads are usually very short (3 to 4 lines), which link to your website or landing page.  This article will help you write an effective ad campaign that has trackable results so you can optimize your website exposure without paying for clicks that were from people not interested in your product.
Pay Per Click Ad Campaign Article (continued)...