Pay Per Click Ad Campaign Article

Pay Per Click (PPC) ad campaigns are a very common way to advertise a product or service on the internet.  Basically, you submit your ad to the search engine of choice, in return paying the search engine for each person that clicks the ad to go to your website.  Search engines usually list their PPC ads on one side of the search results or the other (not to be confused with banner ads). PPC ads are usually very short (3 to 4 lines), which link to your website or landing page.  This article will help you write an effective ad campaign that has trackable results so you can optimize your website exposure without paying for clicks that were from people not interested in your product.
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Intro to Search Engine Optimization

Search Engine Optimization, also known as SEO, is the process of improving the quality and volume of traffic to a website from search engines by way of organic or natural search results.  This is key to getting your company’s website found on the Internet, especially when using major search engines like Google, Yahoo, MSN, etc.  Each search engine has a spider that crawls the Internet jumping from link to link finding and indexing websites.  If you can get your website indexed, then listed on the first page of a search engine, the traffic to your site will be substantially higher than being in the top position on page two.  In fact, you may get no traffic at all from page two results.
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3 Links To Creating A Highly Profitable Website

While most businesses are aware of the Web’s profound potential, the majority of businesses and corporations are unaware of exactly how to mine the potential fortunes that exist in cyberspace.

Do you want to be one of the few smart entrepreneurial business owners who can actually brag (while being honest) about how successful and profitable your Web Site actually is for your business? Sure you do… but how can you stack the odds in your favor? Simply read on!
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