3 Links To Creating A Highly Profitable Website

While most businesses are aware of the Web’s profound potential, the majority of businesses and corporations are unaware of exactly how to mine the potential fortunes that exist in cyberspace.

Do you want to be one of the few smart entrepreneurial business owners who can actually brag (while being honest) about how successful and profitable your Web Site actually is for your business? Sure you do… but how can you stack the odds in your favor? Simply read on!

Without a doubt there is a lot of “heated up hype” bombarding us from all fronts. And all that hype – it’s helping sell more newspapers, more magazines, and more .com stocks on Wall Street every single day. It’s a market frenzy that’s gripping the nation and it can’t be ignored. In simple terms, I like to call it “.com fever.”

Let’s face it, our New World economy is experiencing a major paradigm shift. The reality is, computer technology is rapidly pioneering and shaping our future – no question about it. And the Internet – well it’s pretty obvious it will continue to have a monumental and profound effect on all business commerce well into the next Millennium.  So the battle cry and headlines scream… “evolve or die!”

This article is written to help you cut through the media hype while giving you the critical information needed to assure you a profitable return on your Web Site’s investment.

Sifting Through The Hype… It’s necessary and worth the effort. As with any potentially lucrative venture in business, you will always encounter a certain degree of pumped up hype in addition to the reliable truths (both hidden and obvious truths.) And if you’re smart, you’ll always be looking to discover secret gems of hidden opportunities that will ultimately lead you to the head of the pack in your industry.

The key to being successful when opportunities arise is to be smart enough, resourceful enough, and energetic enough to sift through the rubble and find the true valuables. If you’re willing, the payoff can be tremendous. Quite literally… a potential Gold Mine.

So if you’re up for the task, I would like to provide you with this valuable and relevant information that will point you in the right direction, while helping you sift through some of the rubbish throughout your Internet journey.

Three Links to Web Success… I would like you to think of a profitable and successful Web Site in these terms: Visualize a large heavy iron chain connected to your physical computer at one end and shackled to your ideal client or customer at the other end. This chain has three forged iron links and is the only method of bringing your clients or customers to your business via the Internet.

Now that you’ve got the picture, let’s take each of the three links and describe their significance and gauge their strengths.

1st Link: This link represents the actual “creation” of your Web Site. This may seem like an obvious first step, but there are many important keys here that are often overlooked or ignored while creating a Web Site. Planning is always important. Yet all too often I see businesses slap together a Web Site with very little thought or planning involved in the process. This is a very costly mistake that every sensible business owner or manager should avoid.

First it’s important to determine your key objective. What is the actual reason for your Web Site’s existence? What are your goals? After you define your objectives and goals it’s imperative that you sit down with your Web Master and/or your Web development team and formulate a conceptual design for your Web Site that will strategically help carryout your objectives. Only then can your creative team compose and design the format and content needed for a successful Web Site. This will include everything from your graphic design, copy written text, pictures, products, topics, number of pages, click options, logo’s, offers, lead capture forms, etc., right down to your URL Internet address. Now you can create a Web Site and your first link will be complete.

One helpful word of advice: Once you create a Web Site you should always look for ways to improve it, keep it updated and fresh. You’ll find this to be important and effective when connecting with your next link.

2nd Link: This link represents the marketing of your Web Site. Here in lies the secret to your success! How important is the actual marketing of your Web Site? It’s critical! In fact, this is undoubtedly the most common reason for the lack of success in the majority of fruitless Web Sites. The “Field of Dreams” philosophy (“build it and they will come”) does not apply here.

The true common denominator that most successful Web Sites share is, they all have a strong, sensible, highly targeted marketing plan and they implement it continuously. There are two different areas of marketing that are important when marketing your Web Site. There is marketing on the Internet itself, i.e. search engines, banner ads, affiliate programs, link exchanges, e-mail, etc. Then there’s marketing outside of the Internet, what I call the Outernet; this is the area most commonly overlooked and ignored. To achieve Web success, you must capitalize on both of these areas of marketing. The combined forces of both Internet and Outernet marketing strategies will create a synergy of marketing momentum and inertia that will help drive an avalanche of quality traffic to your Web Site. The end result – tons of new business!

Whether you already have an existing Web Site or your planning a Web Site for your business, don’t make the most common critical mistake that so many businesses make by ignoring the 2nd Link – the Marketing Link. It’s the middle link and it needs to be your strongest link. No doubt, it’s absolutely critical in determining your level of success on the Internet.

A word of advice: it might be prudent to collaborate with a consultant in this field of expertise. Web Profit Solutions can help you create a marketing plan that will “guarantee measurable results.”

3rd Link: Converting your Web traffic into sales. For most businesses we can assume this is your ultimate goal. Whether your Web Site is designed as a lead generating venue or an e-commerce site, or both – turning your Web traffic into paying clients or customers should be your company’s mission and ultimate goal. You and each of your employees need to understand their individual rolls while working together in a concerted effort to carry out the company’s mission.

Ultimately, It is the responsibility of you and your employees to continuously forge the strength in this final link. Bottom-line, if this 3rd link is weak the end result (your sales) will be meager and weak, no matter how strong your other two links are.

Conclusion…

The old cliche applies here; “a chain is only as strong as its weakest link.”

Concentrate on continuously improving, developing, and implementing sound strategies, enhancing the strength of each of these three links, and you’ll be one of the few entrepreneurs who will be able to honestly brag about your own .com success.

Sincerely committed to your Web success,

Tom Pesavento